HR

20 Inspiring Examples of Company Culture Statements

20 Inspiring Examples of Company Culture Statements

TL;DR

  • Company culture statements define organizational values and mission.
  • Best for: team offsites, culture workshops, employee engagement initiatives
  • Budget: $50–$150 per person
  • Lead time: 4–8 weeks
  • Tools: culture assessment tools, employee feedback surveys, team-building activities

Quick Checklist

  • Define your mission

    Articulate the core purpose of your organization.

  • Gather team input

    Collect feedback from employees on desired values.

  • Draft culture statements

    Create clear and concise statements reflecting your values.

  • Communicate widely

    Share the culture statements across the organization.

  • Integrate into onboarding

    Ensure new hires understand and embrace the culture.

  • Review regularly

    Set a schedule to revisit and update culture statements.

  • Celebrate successes

    Acknowledge and reward behaviors that align with your culture.

Key Takeaways

Do

  • Clearly define your company mission
  • Engage employees in the culture-building process
  • Regularly communicate and reinforce values

Avoid

  • Neglecting employee input
  • Creating vague or generic statements
  • Failing to integrate culture into daily operations

Measure

  • Employee engagement scores
  • Retention rates
  • Alignment of behaviors with stated values

Defining and describing company culture can be challenging, but it's essential for creating a positive and productive work environment. In this article, we'll explore 20 examples of company culture statements to inspire your own culture-building efforts.

Zappos: "Deliver WOW through service."

Patagonia: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."

Google: "Don't be evil."

Salesforce: "Success is a shared responsibility."

Buffer: "Default to transparency."

Warby Parker: "Work hard and be nice to people."

REI: "We believe that a life outdoors is a life well-lived."

HubSpot: "Solve for the customer."

Amazon: "Work hard. Have fun. Make history."

Southwest Airlines: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit."

Whole Foods: "Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet."

Airbnb: "Belong anywhere."

Dropbox: "We aim to build simple, powerful products that help people work better."

Apple: "We believe that we’re on the face of the earth to make great products and that’s not changing."

Nike: "To bring inspiration and innovation to every athlete in the world."

Tesla: "To accelerate the world's transition to sustainable energy."

LinkedIn: "Create economic opportunity for every member of the global workforce."

Etsy: "Keep commerce human."

Coca-Cola: "To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference."

Slack: "Make work simpler, more pleasant, and more productive."

These company culture statements demonstrate the importance of defining and communicating a clear mission and values for your organization. By prioritizing values that align with your company's purpose and vision, you can create a positive and productive work environment that inspires and motivates your team.

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